2024 3rd International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2024)
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Prof. Yusniza Kamarulzaman

Faculty of Business and Economics, University of Malaya, Malaysia

Research Area: Digital marketing, tourism marketing, branding, and retailing


Yusniza Kamarulzaman is a Professor of Marketing and the Director of the esteemed Graduate School of Business at the Faculty of Business and Economics, University of Malaya (UMGSB). Her current pursuits include serving as a Visiting Scholar at the University of Glasgow in the UK and a Visiting Professor at Universitas Indonesia, highlighting her vast knowledge and global recognition in marketing.

With an illustrious career spanning over two decades, Professor Yusniza has held several leadership positions at the University of Malaya. She served as the Deputy Dean of Postgraduate from 2017 to 2022, the Head of the Marketing Department from 2015 to 2017, and the Director of the UM Centre of Innovation and Commercialisation from 2010 to 2014, among other posts.

Having begun her career in 1996, Professor Yusniza has worked at various local and foreign higher education institutions, including serving as a Teaching Associate at Cardiff Business School, UK, from 2003 to 2006. She teaches a wide array of Marketing subjects, such as Marketing Management, Retailing, Branding, Product Development & Innovation, Digital Marketing, Global Marketing, and Marketing Research Methodology, to undergraduate and postgraduate students.

Professor Yusniza has supervised and mentored over 50 master's degree graduates and produced a number of Ph.D. graduates. She has made significant contributions to the field of marketing through her numerous publications, books, book chapters, monographs, and course modules. Local higher education institutions have widely adopted her publications, including her books Principles of Marketing, Marketing Management, and Marketing for Hospitality and Tourism, which Oxford University Press published.

Her primary research interests include digital marketing, tourism marketing, branding, and retailing. She is a fellow of the Chartered Institute of Marketing (CIM), UK, and a member of the American Marketing Association, the British Academy of Management (BAM), and the Academy of Marketing (AM). She serves on the scientific committees of various prestigious international conferences and contributes as a reviewer for numerous international and local textbooks, journals, and conference papers.

Professor Yusniza's contributions to academia have not gone unnoticed, as she has received numerous awards and accolades locally and internationally. In 2017, she was awarded the Excellence Service Service Medal (Pingat Perkhidmatan Cemerlang) by the Ministry of Higher Education and the Excellence Service Award from the University of Malaya in 2016, 2017, and 2020. Western Michigan University also awarded her the Visiting Scholar Collaborative Contributions Award, U.S., in 2015 and the Education Leadership Award at the 4th Asia's Best B-School Awards in 2013.

In addition, Professor Yusniza serves as an appointed panel member for the Ministry of Higher Education for Government Grants (FRGS, PRGS, HiCOE), an internal auditor for Malaysia Research Assessment (MyRA), and a member of Malaysia Top Business School Malaysia (MyTBS). She is also an external programme assessor/advisory board of several private and public institutions, including UKM, UiTM, Multimedia University, University Technology Petronas, Lim Kok Wing University, Taylors University, Sunway University, UOW Malaysia KDU, QUES International University, Segi University, Wawasan University, and others.


Assoc. Prof. Hung Do

School of Economics and Finance, Massey University, New Zealand

Research Area:Empirical Finance, Banking, Energy Economics, Credit risk, Econometrics


Hung is currently an Associate Professor in Finance and Director of the Master of Finance program at Massey Business School (MBS). He is a member of the MBS Assurance of Learning committee and was also a member of the MBS board between 2019 and 2020. He joined Massey in May 2017 as a Senior Lecturer in Finance/Banking. Prior to this, he had worked for major banks in Australia including Westpac and Commonwealth Bank of Australia. On the academic side, he had worked as a Lecturer at the School of Business, Monash University Malaysia, and a Postdoctoral Research Associate at the University of Technology, Sydney. He obtained a Ph.D. in Financial Econometrics (2013) from Monash University Australia. Hung has taught a wide range of topics including Advanced Risk Analytics, (Advanced) Financial Risk Management, (Advanced) Business Finance, Financial Modelling, Commercial Bank Management, Investment Banking, Financial Econometrics, Quantitative Methods for Financial Markets, and Applied Time Series Econometrics. His teaching quality has been demonstrated by consistently high evaluation scores (normally 90-95%) and nominations for the Lecturer of the Year Award. Hung is specialized in Econometrics and Statistical analysis for Banking & Finance and his research interests are in Banking, Credit Risk, Empirical Finance, Energy Economics, and Time-series econometrics. His research has been published in highly ranked international refereed journals including European Journal of Operational Research, Energy Economics, Journal of Financial Markets, International Review of Financial Analysis, Journal of Real Estate Finance and Economics, Economics Letters, and International Review of Economic and Finance among others.

Title of Keynote Speech: 

Satellite-Driven Investor Attention and Stock Return Comovement


Satellite launches distract investors from the stock market. Under limited attentional resources, investors allocate their attention more to market-level shocks than firm-specific shocks, making stock returns to comove more with the market on satellite launch days compared to other days. We provide supportive evidence using U.S. satellite launches and return comovements for U.S. stocks. We also show that investors pay more attention to pioneering, failed, and manned launches, leading to larger increases in return comovement. Moreover, international aerospace competition seems to attract more U.S. investors’ attention, especially during the Soviet period and for launches by Russia, China, and India, leading to higher return comovement. Our results are robust to the exclusion of firms in the aerospace industry. Finally, we design a simple strategy to exploit the potential satellite-induced mispricing, which yields an abnormal return of up to around 17% per year within the three-day window around the launch date.


Assoc. Prof. Claudia Sandei

School of Law, University of Padova, Italy

Research Area: Fintech, Information Technology Law, Intellectual Property Law


Claudia Sandei is Associate Professor of Company Law at the School of Law of the University of Padova, Professor of Eu financial regulation and Technology at the University of Hong Kong, Director of Innovation and Technology Law Lab (ITLL), Co-founder and Managing Director of the Digital Law Network (DNL). Qualified Lawyer since 2008, after graduating in Law in Padova in 2003, Prof. Sandei got a Ph.D. at the University of Ferrara in 2009. Besides IT Law, her main areas of legal expertise include Corporate/Financial Law and IP Law. Author of two books on the impact of Technology on Corporate Governance in listed companies and of many articles on financial law in 2020 she has also acted as coeditor of a research book on The Law of Fintech (2020). Lecturer in many foreign Universities (Hannover, Varsavia, Budapest, Leeds, Nottingham, Barcelona, etc.), Member of the Faculty of the PhD Programme in Private Law (Padova University) and in Corporate Law and Professor of EU Company Law at UACS (Skopie, MK). Member of the editorial board of some of the most important Law Journals in Italy, Prof. Sandei has been in the Panel of the 2018 ELI Conference (Digital Law SIG) as one of the most renowned experts of Fintech in Italy and in 2021 in the Annual Conference of ELI (Panel devoted to smart contract). In 2020 she has also been appointed member of the Expert Panel of the European Blockchain Observatory and Forum. Speaker at the UN Internet Governance Forum (IGF 2021-#111); TEDx Speaker. Member of the Human Inspired Technology Research Centre (HIT, Padova University).

Title of Keynote Speech:  FINTECH and ESG: a European Perspective


The financial services industry is currently undergoing a major transformation, with digitization and sustainability being the core drivers. As stated by President Von der Leyen, the twin transition is a key priority and a cornerstone of the European Commission agenda. Through the analisys of the most relevant policy initiatives, the speech aims to identify weaknesses and strenghts the EU strategy seems to suffer from. 


Assoc. Prof. Chan Sok Gee

Institute of China Studies, Faculty of Arts and Social Sciences, University of Malaya, Malaysia

Research Area: INTERNATIONAL ECONOMICS (Foreign Direct Investment), BANKING (Banking efficiency, stock market performance)


Dr Chan Sok Gee is an associate professor in the Institute of China Studies, University of Malaya. She obtained her PhD degree in Economics from the Northern University of Malaya with specialization in Banking and Financial Economics. She specialized in research on bank efficiency, government efficiency and country efficiency analysis. Currently, she is the top 20% economic researcher in Malaysia and top 30% in Asia according to the IDEAS Economic Ranking. Currently, her research focus is on the impact of China investment to the world economy.

Title of Keynote Speech: 

Country-of-Origin Effects on Technology Transfer in Foreign Direct Investment


This study investigates the role of foreign direct investment (FDI) and its country-of-origin in technology transfer especially on the world top five investors, namely the United States, Germany, Japan, China, and the United Kingdom. Using data of 95 countries from 2008 to 2019, results indicate that net inflows of the FDI is positively related to technological transfer especially in developing countries. This is consistent with the findings that fewer resources endowed countries benefited from advanced technologies and management know-how of the FDI. Furthermore, results suggest different country-of-origin affects the technology transfer of the host economy differently. These results are consistent with studies that suggest the FDI origins are crucial to expose the firms with variety of technologies and management practices. Results from quantile analysis prove that there is an existence of a threshold for the developed and developing countries to gain from the country-of-origin of the FDI. Therefore, there is a need to relook at the investment policies of the host countries to maximize the benefits from different sources of FDI.

Keywords: Foreign Direct Investment; Country-of-Origin; Technology Transfer; Generalized Method of Moments; Quantile Analysis